The Fiend of Hypertext or The Visualization of Inert
Knowledge:
Hierarchies of Vision
Immediately, the use of images demotes any text into the category of
"easily digestible" on the scale of intellectual challenge. This bias
emerges in everything from children's picture books to the persisting
insinuation that the image-influenced individual from a painter to a
Macintosh user is at the least - devious, at the worst - severely lacking
in mental acumen.
Textual language acts as the mediator of our culture, primarily, I
believe, because images are not used consistently as a language in our
culture. Not to say that such an occurrence is impossible, or even
improbable, given the predominance of film and television as cultural
dialogue; but to truly "speak" in images we will need to invest time and
effort in learning and defining the unique qualities of the medium; much
the same process that we will experience with the evolution of hypertext
as it moves away from the dominance of the printed word.
Images have the potential to be as evocative as text, if not more so.
Just as pieces of hypertext in the web can move beyond a state of massive
knowledge lacking a cohesive concept, lacking associative knowledge - so
images can also be formed into a cohesive language that can offer concept
along with information. Hopefully, as the strengths and weaknesses of
hypertext as a medium are further explored, its use will begin to effect,
as well as reflect the way we perceive, and the way we think.