VISUAL IMAGERY

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When defining what visual imagery is, it is often important to figure out what it is not. One way to do this is to compare visual imagery with visual perception, visual hallucinations, and nonvisual memory.

Visual imagery is different from visual perception because visual perception requires the object to be actually present and visual imagery does not. For example, when one says, "I see a rock," and there is in fact a rock in sight, then that is a visual perception. If there were not a rock in sight, that would be a visual image.

However, if one thought there was a rock actually present when in truth there was not, that would be a visual hallucination. In a third case, if one refers to the memory of the rock using some other kind of memory device such as verbal, abstract, propositional, etc., then that would be a nonvisual memory and not a visual image.

Therefore, visual imagery concerns seeing in one's mind an object as if it were right there, when in fact it is not.